Queensland News

Dear industry partners

It was great to catch up with many of you at ATE and I hope that you found it a successful event this year.  Many of you will now be involved in putting your brochures and your next batch of marketing plans together and we wanted to provide you with a quick update on new products, as well as some news from the different regions.  If we can be of any help or assistance with product ideas, images, etc, please do let us know and we’d be pleased to assist.

We are currently firming up our major marketing activity but there will be some opportunities to partner with tour operators on our activities and famils and we will be sharing these over the coming months.  We do have some rather exciting plans, so watch this space . . . .!

Best wishes,
Jane

‘Best Job’ on a television near you!

The National Geographic channel is launching a six-part series following Ben Southall, the Best Job winner, as he kayaks, sails and dives around Hamilton Island – all in the name of showcasing Queensland’s riches to the world. In the UK follow his Queensland adventures now on National Geographic Channel HD (Sundays at 7pm repeated throughout July) and on National Geographic Channel from 2 August. Watch a clip here www.experiencequeensland.com/natgeo and share with your clients!

Where is Ben now?

Ben’s back in Queensland after a worldwide tour promoting Queensland in his new role as Tourism Ambassador – including a quick stop in the UK, Ireland and Denmark during Queensland on Tour in March. On Sunday Ben took part in the Gold Coast Marathon, catch up on his latest blogs at www.islandreefjob.com.

Read all about it (PR Update)!

Following Ben’s visit to London, Dublin and Copenhagen, he met media who were keen to get an update on his new role and plans for the future. Click here to watch Ben’s interview on breakfast programme Ireland AM.

Queensland has also received some great press coverage from high profile media. Oliver Duff found his adventurous side in Noosa for The Independent, Tom Bennett explored the Daintree rainforest for the Mail on Sunday, Cathy Pryor enjoyed an eco tour of the Gold Coast Hinterland for The Independent on Sunday and Ken Skehan set off on a road trip up the East Coast for the Mail on Sunday. Following a recent media trip to the ‘Reef to Outback’ look out for some exciting articles from journalists in the UK, Ireland and Denmark.

Brisbane Day Tripping

You know the key day trips from Sydney and Melbourne – however do you know the ‘must do’ day tours from Brisbane? There seems to be a huge gap in market knowledge and a massive opportunity to increase length of stay for your customers and showcase the huge variety of attractions a short distance from Brisbane – sub-tropical rainforests, island adventures, a world famous zoo to name just a few.

DOWNLOAD OUR EASY GUIDE TO BRISBANE’S DAY TOURS HERE Day Tours from Brisbane - July 2010.pdf

Keep up to date with the latest news from Queensland including, new properties, property makeovers, relocations, upcoming events and new tours.

This edition we’ve included new luxury accommodation in The Whitsundays, fantastic tours along the Great Sunshine Way and some great experiences to be had in the Cairns and Great Barrier Reef region.

CLICK BELOW FOR THE LATEST PRODUCT UPDATE

Product update from Queensland - July 2010.pdf

Plus, this month we have put together an update of contacts for the Islands of the Great Barrier Reef. DOWNLOAD YOUR CONTACT GUIDE BELOW

Islands of the Great Barrier Reef Contacts.pdf

Coming up in Queensland...

7 August–14 November:  ‘Valentino, Retrospective: Past/Present/Future’
The Gallery of Modern Art, Brisbane, celebrates 50 years of Italian fashion house Valentino, encompassing haute couture from 1959 through to pieces from A/W 09. www.qag.qld.gov.au/valentino

20-22 August: Cairns Indigenous Art Fair, Queensland

A boutique art market celebrating Aboriginal and Torres Strait Islander cultures with traditional and contemporary art work by Queensland Indigenous artists. www.experiencequeensland.com/ciaf

20–28 August: Audi Hamilton Island Race Week

A thrilling combination of world-class yacht racing and some spectacular off-water events. www.hamiltonislandraceweek.com.au

Trade Toolkit

www.experiencequeensland.com/trade

Download factsheets, maps, brochures, footage, the latest newsletters and brand toolkit – it’s really worth taking 10 mins to have a look through the huge amount of assets here!

Image library

If you’re not already registered visit: http://tq.lookat.me.com.au/, you’ll receive approval in approx 24 hours then you have access to download images instantly.

International Marketing Campaign Assets

Information and creative toolkits for The Great Sunshine Way, Islands of the Great Barrier Reef and Reef to Outback campaign activity is available from www.tq.com.au, select “Marketing” and “International Marketing” then "International Campaigns"

Training

We are available to train your teams on Queensland diverse experiences and regions, please do let Liz or Hayley know if you would like us to assist with your training requirements. Call +44 (0) 207 367 0936

The award winning Aussie Specialist Program is now even better...

Please let your sales teams know to visit www.aussiespecialist.com to become an Aussie Specialist and if they complete your Queensland Specialist modules they will be the first to hear about the latest Queensland events and famil trips!

If you would like any more information on what’s happening in Queensland, help accessing the Tourism Queensland resources or have any questions for us give us a call on +44 (0) 207 367 0936.

Best Wishes
Jane, Liz and Hayley